Cremation Trends: Cremation Rate on the Rise
Any market change can be the last nail in your business’s coffin (pun intended!) if you ignore it. Especially fast changes such as the rising cremation trend in cremation rates. Back in the late ’90s, when the cremation rate really began to climb, nearly everyone in the death care industry ignored it. Fast forward 20 years and the industry is now seeing the harsh repercussions from the fast-growing cremation trends, with the national average now sitting at over 45%.
The funeral industry is seeing a loss in revenue, a cremation service done by funeral home averages $3000, while a traditional funeral cost with a casket average $7000. Some consumers are opting for a direct cremation, which requires minimal service from a funeral director and results in little to no revenue for the funeral home.
Cemeteries are also taking a hit, as they’re actually seeing where the future of cremation is headed before most others in the death care industry. Because most cemeteries rely heavily on pre-need sales, they actually “pre-see” the cremation rate 10 to 20 years ahead of everybody else. Today, cemeteries have more people calling wanting to sell their plots than people who are calling wanting to purchase one.
Traditional monument retailers have been most affected by these industry changes. The rising cremation trends and the idea of spreading ashes has dramatically reduced the total number of traditional monuments sold. Industries are overlapping in an effort to keep up with the ever-changing trends. Cemeteries are diversifying into monument sales to make ends meet, and funeral homes have begun diversifying into monument sales to supplement their loss in revenue.
All of these cremation trends can have a negative impact on your memorial business unless you find creative and unique ways to use them to your advantage.
Cremation + Personalization = A Gold Mine
At Supernova, we offer countless personalized products and services for our customers. Customization is a priority for our customers, so we make sure they receive exactly what they want. Look no further for your one-stop shop! Rest assured, your customers will be in the best hands when you order from us. Our variety of cremation products and services can help relieve some of the stresses that come with the grieving process. You won’t have to worry about ordering blank products, such as granite, separately from the services ever again. We do it all, and we do it well! If you are not aware of the plethora of cremation options, you can get acquainted with our free marketing tools and cremation resources.
What We Offer: Taking Personalization to the Next Level
By providing a wide selection of practical and desired solutions for cremation and personalization, you can turn the fast-growing cremation rate into a gold mine. If your customers are opting for cremation, make sure to show them the many personalized cremation memorial options available. Cremations options are no longer limited to just urns. Non-traditional options, such as cremation pillars, cremation garden pieces, cremation memorials, and more, have become increasingly popular.
To give you an idea, here’s what we offer.
Statue Memorials
Both stylish and unique, no two statue monuments look alike. This is no mistake! Each statue monument is designed by our crew with great attention to detail.
It doesn’t stop there! These can be transformed into a cremation memorial by adding a precut chamber base, allowing any urn to be placed within.
Columbaria Memorials
Our unique columbaria memorials allow for a physical closeness beyond life! They can fit multiple urns inside them for a shared memorial. This is a perfect option for families who opt for cremation but still want a grave marker memorial. These memorials can be customized specifically to fit your customers’ needs. Many of our designs feature a vessel that goes perfectly with items such as a lasered vase, solar light, or a premium statue. Finish it with personalized family photos and create a lasting impression for your customers.
Cremation Pillars
With a fully customizable Jet-Black plaque and endless laser possibilities, these cremation pillars are a stunning option for your customers’ needs. Likewise, pillars can be used at a traditional cemetery plot, in a memorial park, or in your own home garden.
Cremation Garden Pieces
Provide your customers with the ability to remember their loved ones in the places that mean the most to them. Our garden pieces include benches, garden planters, birdbaths, and more. Our benches are specially designed for cremation. Their supports have room for endless laser designs or sandblast carvings.
In addition, our unique garden planters can be placed by 1-2 people and can be laser etched to create the perfect personalized backyard garden memorial. To add a final touch to a beautiful garden memorial, we also offer granite birdbaths that complement our memorials perfectly. With one or a combination of these garden pieces, you can be sure to offer your customers everything they need to memorialize their loved one in a setting most meaningful to them.
Advertise with our Marketing Materials
Our goal is to make things easier for you and your customers. Not only do we offer in-house laser engraving and sandblasting, but we also offer various marketing resources to help you sell. We know our products inside and out, and we know exactly how to market them to appeal to consumers. Our marketing materials are available at your disposal to help you grow your business with ease. At Supernova, we provide the products and all the knowledge you need to sell them effectively!
We pride ourselves on the variety of designs and quality of our products. We have a wide selection of products to choose from, as well as different services, like laser etching and sandblasting, to ensure their final product is something they love. While it may seem overwhelming trying to remember everything we offer, we make it a priority to take some of that stress away. With our marketing materials, we make it as simple as possible. Utilize our brochures, slideshows, catalogs, posters, and more in order to sell effortlessly to your customers.
Simple is Our Specialty
If you are looking to simplify your order process and offer your customers a wide selection of personalized cremation products, then utilizing our services is a great place to start. Here at SuperNova, we value customization in cremation and have a skilled team to create beautiful, personalized products that reflect even more beautiful memories. Today’s families want unique experiences that truly capture the legacy of a life once lived, and we have the experience and expertise to make it happen!
