Your company provides crucial goods and services to grieving family members and friends. Grave markers provide a tangible symbol of remembrance. From headstones to memorial benches to plaques, you’re telling the story of someone beloved.
However, setting your business apart while honoring loved ones who are deceased is a delicate task. You need to both attract new customers and maintain the loyalty of current and former clients. By providing grave care services, you’ll offer your clients the dignified support they need in a difficult time.
This guide will help you increase customer loyalty with practical advice for value added cemetery care services.
The 4 C’s of Customer Loyalty
Customer loyalty is vital, but how do we define the concept? As “a construct measuring the probability that the customer will return and is ready to perform… referrals.” According to researchers, loyal customers come in 4 varieties:
- Captive: Customers with no other choice.
- Convenience-seekers: Those who will choose the easiest option.
- Contented: Those with positive attitudes toward a brand.
- Committed: True partners to a business who recommend it to others.
Customers in these 4 categories may have different attitudes, behaviors, and motivations. Because loyalty is key for any business, your company’s relationship with each type may be different. One tactic to boost customer relationships is by offering value added services. This will appeal to convenience seekers, contented, and committed customers alike,
Grave Site Maintenance as a Value Added Service
Value added services are extra features or perks that a business offers along with their regular goods and services. For monument retailers, offering specialized gravesite care services can move customers along the chain of loyalty. Caring for and tending the final resting places of your client’s loved ones is a way of offering personal care and respect.
Burial site services are fully customizable for your company and clients. Possible offerings include:
- Cleaning headstones
- Delivering fresh or silk flowers
- General gravesite maintenance
- Monitoring for signs of damage
Grieving is one of the most difficult times in many folks’ lives. These gravesite cleaning and maintenance tasks are simple but may be emotionally difficult or inconvenient for your clients. Offering these services may be a lifeline.
Our Unparalleled Tombstone Production Services
You want to offer your clients the best when they’re struggling. Maintaining their loved one’s gravesites to stay clean and in good condition is a service that will serve you both. Offering beautiful remembrance monuments is another.
At SuperNova, we offer premium sandblasting, laser etching, and diamond hand etching finish work on granite in-house. We also specialize in custom-requested finish work. Our talented laser, sandblast, and diamond hand etching artists can create the monument of your customers’ dreams!
SuperNova has nearly 30 years of experience in the monument industry! In that time, we’ve been continuing to grow and remain a leader within deathcare.
We will continue to attain the highest quality products for the lowest prices and pass the benefits on. We will also maintain our integrity as the most innovative service and product-oriented supplier for the monument industry.
