A Google search for “changing funeral preferences” results in over 12 million results. It is no secret to those of you in the funeral business, that owning a funeral home requires more latitude than ever in order to meet the needs of today’s families while still maintaining your profit margins. As more personalized options become available, being open to new technology and products is a must to accomplish these goals. At SuperNova, we want to share with you the tools that can help you meet those goals and set even bigger ones. AP Lazer’s laser engraving machine technology will allow you to engrave priceless memorials for families, differentiate yourself from other funeral providers, streamline your operations, and diversify into new markets.
In the death care industry, remembrance is a particularly important part of the grieving process. Families are looking for sentimental products that honor their loved ones and provide a personal connection. Many families are willing to invest in items that do just that. The market demand is shifting towards personalization in remembrance. As more options for personalization are available, offering unique products is important for the growth of your business. It’s extremely important to offer options for all families, regardless of if they choose cremation or a burial. Doing this will set you apart from your competitors and guarantee customer satisfaction.
1. How personalization can change your business
Personalized products and services have become increasingly popular and important among funeral homes over the past several years. As a laser machine owner, your personalization options would be endless. With AP Lazer’s patented open architecture design, you can create one-of-a-kind personalized caskets, monuments, pet memorials, urns, and keepsakes in-house. Imagine being able to present a cutting board with a family recipe in the deceased handwriting as a gift to a family of an avid chef you recently served. Think of the value would that add to your services.
2. Differentiate your business and grow
When it comes time to plan a funeral for a loved one, families are shopping around at increasing rates. As a laser machine owner, you can differentiate yourself from your competitors. Become THE leader in personalized services in your area and utilize your laser to create memorials as unique as the life lived to complement these services. Adding an AP Lazer machine to your funeral home business will allow you to become a one-stop shop for your customers. When families are in the grieving process, compassion and convenience will go a long way in making that difficult time a bit more manageable.
3. Significantly reduce delivery time
Gone will be the days of pacing the chapel wondering if your custom engraved urn will arrive in time for a service. Stocking an inventory of urns and keepsakes in-house means you can laser them yourself in just minutes! This means more time to produce more personalized products, and, in turn, more money in your pocket. In addition to decreased anxiety by owning your own laser engraving machine and doing the work yourself, the engraver will increase profit on all your personalized items. It’s a win-win!
4. Become your community’s engraving resource
You have spent years building relationships in your community. Leverage these relationships and use them to diversify your funeral business into new markets. With an AP Lazer machine, you won’t have to limit yourself to just memorial keepsakes. People love personalized gifts to remember special events such as retirements, birthdays, and weddings, just to name a few. Become the go-to source in your community for these gifts. You can add additional revenue to your bottom line or use it as a marketing tool to promote your funeral home. The only limit to this machine is your imagination!
Diversify Your Funeral Business with AP Lazer
It’s no secret that consumers are drawn to convenience when looking for goods and/or services. Adding an AP Lazer machine to your funeral business will allow you to be a one-stop shop for your customers and enhance your interaction with an extra special personal touch. This, in turn, will help your funeral home to stand out from your competition.
At AP Lazer and SuperNova, we both believe in taking care of our customers and doing our best to provide the tools for success. With SuperNova’s vast selection of granite monuments, headstones, and other blank memorial pieces, it’s easy to keep your inventory stocked at all times. Reap the benefits of being an AP Lazer and a SuperNova customer.